Whiteboard Topics: Is Your Friend the Best Agent to Sell Your Beach Home?

Whether you’re looking to buy or sell a beach house, you need an agent to help you through the process. If you have a friend who’s an agent, it may seem like a good decision to work with them. However, Glenn Phillips, CEO of Beach Homes Realty, discusses what to consider before choosing them.

  1. It’s Business. Purchasing a beach home isn’t like going to the store to buy a new pair of shoes. It’s a significant business transaction that needs expert guidance for the best outcome.
  2. Have Friend Explain “Why are they THE Best Choice?” Years of experience and being friendly aren’t enough to justify doing business with someone. Have your friend explain what separates them from other realtors.
  3. Generalist versus Specialist. Does your friend sell several different types of property, or do they focus on beach property? Beach real estate has several nuances, and your agent needs to understand how to navigate those.
  4. Point Out Something Unique in Your Choice. When you pick your friend as your agent, they should have something unique about them that influenced your decision. Saying you don’t want to hurt their feelings isn’t enough.
  5. A Real Friend Will Understand. If your friend is hurt that they were not selected as your agent and hold it against you, you should consider how good of a friend they are. A true friend wouldn’t guilt you into choosing them for their financial gain.

Your friend might be the best choice to be your realtor, but not always. Consider these points before you decide to do business with them. Visit beach-homes.com to connect with agents ready to help you through the beach real estate process.

Chris Melton

Born and raised in Birmingham, Alabama, I have a strong connection with the area. Graduating from the University of Alabama at Birmingham with a degree in Digital Marketing, I bring both experience and knowledge to the marketing workplace. At Lake Homes Realty/Beach Homes Realty, I use this knowledge and expertise as the Digital Marketing Coordinator.