When selling a beach home, it can be discouraging if it sits on the market. Sometimes, while trying to figure out why, you may ask the wrong questions. Glenn Phillips, CEO of Beach Homes Realty, discusses a few questions that you shouldn’t be asking.
- “How Many Views?” Wanting to know how many views your house has online can be deceptive. The truth is the seller will never be happy with the answer. It doesn’t matter how few or many views your house gets. The perfect amount of views is the one buyer who wants the property.
- “Can We Promote it ‘Better’?” Sometimes, poor promotion causes your home to sit on the market. However, buyers tend to do their search online. Having an online presence for your listing brings it to the attention of buyers who are interested instead of promoting it to random people.
- “Have an Open House?” With beach properties, you most likely aren’t selling to the neighbors. Most beach home buyers come from somewhere else and have to travel some distance. Interested buyers from out of town will contact the agent to get a showing since they can’t travel for open houses.
- “Should I Change Agents?” Changing agents depends on your situation. No amount of marketing or agent changes can fix an overpriced home. If you just chose your friend as an agent but now you need an expert, a change of agents may help. However, if you already have an expert beach agent who gives you good advice, you may want to follow their advice instead. Additionally, other agents have seen your home on the MLS; if they had a buyer, they would have brought them to you with an offer already.
- After Exposure, Price Fixes Everything. After considering these questions, if your property hasn’t moved, it may be a price issue. You need to find the number that makes a transaction happen.
- Be the Best VALUE. When setting your price, aim to be the best value in your area as well as other beaches.
It’s normal to ask questions about why your beach home isn’t selling. However, you should be asking the correct questions. Instead of asking if you should have better exposure or a new agent, ask if your price is the best value in your market and other markets. Visit beach-homes.com to connect with expert beach agents ready to sell your house.