Sellers must think differently when they want to sell a beach house. Selling a home at the beach is much different from selling in the suburbs, in town, or in other areas that are primary residencies. Beach Homes Realty CEO, Glenn Phillips, speaks about reasons for this mindset.
- Out-of-State Buyers: Buyers from out of state may be looking at several beaches while shopping. Buyers use multiple tools to find beaches in multiple states. Sellers aren’t just selling their houses to neighbors but to buyers coming in from different states.
- Specific Beach Might Not Matter: When sellers put their homes on the market, they are competing with homes on multiple beaches, not just theirs. The demographic of beach home buyers can be more selective in their purchase. Because of this, sellers should also price competitively with other markets.
- Local Marketing = Limited Marketing: Local marketing, such as putting up signs around the house, can only go so far. Marketing at a national level gives more exposure to the listing and increases the amount of potential buyers.
- Web Portals are Crowded: Portals that spread listings to several websites become crowded with listings that aren’t beach homes. These websites also might not have ways for buyers to search specifically for beach homes. Putting your house on a website that focuses on beach property makes it easier for buyers to find your listing.
A different mindset and strategy are required in selling beach homes. They are usually not primary residencies, and sellers need to think differently when selling them. Reach out to an agent at beach-homes.com if you’re ready to sell your beach home.