Certain real estate agents might use phrases without fully grasping their significance. Glenn Phillips, CEO of Beach Homes Realty, shares insights on 4 phrases beach agents commonly use that warrant caution.
- “I work at the largest brokerage in the area.” In reality, this statement means the agent works alongside their competitors. Working at the same brokerage as several agents just means they share the same logo with agents they compete against for transactions and commission. Additionally, restricting transactions to their brokerage limits your potential pool of buyers. Instead, agents should explain why they work for the best brokerage.
- “My listings appear on thousands of websites.” Agents often say this to impress sellers. However, unless the home is kept off the internet or kept private, it will appear on thousands of websites.
- “I earn stock in my publicly traded brokerage.” While this gives agents a sense of ownership, publicly traded brokerages can be invested in by anyone.
- “The ‘serious’ clients will leave a message.” Consumers call until they get in touch with a human being. While agents may think filtering for spam is efficient, they miss out on potential buyers. In fact, agents who answer their phones will get buyers excited about being the first one to answer.
These meaningless phrases beach agents use can help you when searching for the best representation to sell your home. Visit beach-homes.com to connect with beach agents who are ready to guide you through a successful transaction.