When your beach home isn’t selling, it can be easy to pin the blame on your agent. Glenn Phillips, CEO of Beach Homes Realty, discusses if it’s your agent’s fault your home isn’t selling.
- Definitely “Maybe“. If your property hasn’t sold, there are only two reasons it hasn’t.
- Exposure. You need to ask yourself if your property is being presented correctly. Here are a few ways to gauge that:
- Quality Staging & Photos? Make sure to leave a positive first impression for buyers when they see your home online. You should make your house look appealing while not being deceptive.
- On the MLS? You should ensure that your home can be found on the MLS.
- Syndicated? Additionally, your home should appear on multiple websites, not just the local MLS. Homes get better exposure when found on different websites.
- On Beach-Homes.com? Listing with a Beach Homes Realty agent means featuring your home on our website. A well-syndicated listing will appear on the website as well. Buyers searching on beach-homes.com have already decided they want a beach home and are much more deliberate about purchasing.
- Price. If your property has good exposure but isn’t selling, you need to evaluate your pricing.
- Getting Offers? If you’re getting offers, even low offers, that means you have enough engagement to make buyers serious about buying your property. Heavily overpriced homes don’t receive offers from buyers as they don’t think you’re serious about selling.
- Getting Showings? Are people taking the time to come look at the property? This doesn’t include open houses but buyers scheduling time to look at the property. If you aren’t showing the house to anyone, it indicates an outside-the-market price.
- Agent Getting Questions? If your agent is getting questions about the home’s value, they’re trying to justify the pricing.
- Exposure. You need to ask yourself if your property is being presented correctly. Here are a few ways to gauge that:
- More Exposure Never Fixes Price. If your home is getting exposure but not selling, it’s an issue of price. Appropriately priced and properly promoted homes move quickly.
If your agent properly promotes your home and appropriately prices it, it will sell. Be sure to get an agent who does all of this to ensure a quick and smooth transaction. Visit beach-homes.com to connect with expert beach agents ready to sell your home.