Selling a beach home requires some unorthodox thinking. When it’s time to sell, think like a shark. Just like in the show Shark Tank, you are selling an investment to your buyers. The sharks, or buyers, ask questions to determine if they will buy your house. You need to think like an entrepreneur selling an investment to buyers. Glenn Phillips, CEO of Beach Homes Realty, discusses ways to think like a shark when selling your beach home.
- “Addressable Market” (Who is Your Customer)? You aren’t selling your beach home to everybody, just your addressable market. The customer pool for beach homes is narrow. Beach home buyers have a lot of interest in that type of property. They are also looking for different lifestyles, from big homes to condominiums. When selling your beach home, think about how to reach that addressable market.
- How Do You Market (Reach Your Customer)? Putting your home on the MLS addresses local needs but is not necessarily national. Specialized websites, like beach-homes.com, have buyers from across the nation looking specifically for beach properties.
- What is Your Value Proposition? Buyers think about what they are getting out of your home. Buyers who pay attention to value propositions are less likely to overpay. These “sharks” think of buying beach property as an investment. This means you need to make your home the best value for the price.
- What Makes You Different? Beach home buyers look at other homes not only in your area but across the country. You need to consider what sets your beach home apart from your competition. Also, think about what makes your home special to the buyer, not just to you.
- Is Different Desirable? When considering what makes your home different, also think about whether that difference is desirable to the buyer. If the uniqueness of your home is very personal, it likely won’t translate to buyers.
With these tips in mind, you can sell your beach home more methodically. You can also reach the correct buyers more easily, as well as make your transaction flow more effectively. If you’re ready to sell your beach home, visit beach-homes.com to find agents who will help you think like a shark.